Saturday, January 31, 2009

Job Search Advice

Or how to stay sane.
Some of what I learned over the years makes sense. Some doesn't. The insanity of losing a job and losing yourself because it start to wear on you just is what it is.

Here are some random thoughts on
Surviving a Job Loss
Things to think about now

People want to help if they can and it doesn’t put them at risk.
People will say strange things.
People are not always able to help.
There is no failure, ONLY FEEDBACK --- do not take it personally.
You might have to step backwards a bit and see where you could turn a corner.
You can’t look all day, but you have to look every day.

Friday, January 30, 2009

Job Hunting in the New Old Economy

I was asked the other day if I would help a friend with her resume. If she needs it, she said. IF --- more like it WHEN.

I've decided to start blogging about job search topics --- I've gone through this too many times. This morning I read that the Fortune 500 executives are an arrogant and narcissistic breed. Well most of us, fortunately, are not that arrogant and not that focused only on ourselves. Thus, we can and will find ways to work together.

I've been exchanging emails with a Seattle PI reporter who had written something that touched my core. He's not only been writing for the PI some 20 years, but he grew up here int he PNW and recalls the PI delivery daily. Well, I do too. And I suddenly realized that with the PI closing shop, my writing competition just got a bit stiffer. Well, I can fight it or I can step up and offer help, I said. So I did.

Here's what I've done so far:
Shared a couple transition ideas: Move from journalism to technical writing, or copywriting, or perhaps be a freelance journalist.
Shared compassion about how hard the 60 day notice is.
Shared stories about how some people just don't really help, whether they know it or not.
Shared stories about why I say it's crucial to be cautious about with whom you share or try to network.
Shared links to resources online.
Shared my insight about how hard it is to deal with people who just don't know what to say --- or say hurtful things.

Friends, there is no gain in keeping things secret. We must share our coping tactics, ideas, and leads. It is what makes our world work. There is no gain in isolating or hiding.
I'm in a strange spot of having gone through this a few times -- so I know it's a self esteem destroyer, but it's also a time to redefine who we want to become.

I just heard that someone jumped off a buildling in Bellevue 2 days ago. Not even in the news.
Let's not let ourselves fall into that death trap thought process. Let's help each other.

Sunday, January 18, 2009

Madoff made off ...but how many other knew

Ok, for weeks we've been reading about Madoff and his 30 year Ponzi scheme. I just don't believe that no one else knew about this. Every other Ponzi scheme out there is built on a handful of people at the top. Every one of them. So how is it that this one scheister can steal BILLIONS, bypass all the regulatory organizations, fool sharp, successful people all over the WORLD,and be acting alone?

There is NO WAY. Well, maybe. He rode on the laurels of past success. He knew how to bilk people. He was blue coat enough that people bought his bs.
But I can not believe he was acting totally alone. Someone else had to know.

But he also had something invested. His trust and his integrity were the main reason people invested with him. But why didn't they bother to do some of their own research? Why didn't they do the basic checks to review statements or review portfolios? What was stopping them? Trust?
Or was it that they just didn't want to bother?
Investing isn't magic.

Monday, January 12, 2009

Copywriting for job hunters

Copywriting for job hunters

It is with a groan that I read some of the latest direct marketing pitches towards job seekers. I sent a resume out for a copywriting gig last week. Since then, I receive thrice daily email from some source called DayJobFinder.com. What a joke. The author, a Mark Jenson, has a GREAT subject line for his email. That is why I opened it. To my dismay, he enticed me with a good title and nice lead: “The 2 most important things to our users”. It’s a nice lead in to his promise to send out job resource information. He even says that what he intends to do is send out information daily. What throws me is the rest of the email. He has made a promise, but then he didn’t provide anything unique or urgent. What he did is list 4 government sources, links to government websites, that post jobs.
He says they are legitimate. They might be. But they are all government jobs, both federal and state.
So what is good about his email promotion? He reaches out to all in his contact list. That is a nice touch and many recruiters could do the same. He must be counting on the notion that providing these emails will be a win win situation. He may really be able to help others find jobs this way, but his service will bring back some customers or clients. Not bad. What he is doing is causing people to remember the name of his website for later searches. And he has an easy name to remember.
He is showing some creativity here, but the content is what bothers me. He is an agency staffing specialist. I want a recruiter to do more than sendi out links to job boards. Where is the value in that? He got my attention, but he lost it quickly. Why?
I sent a resume on Friday. In 3 days, I’ve already received emails 2 or 3 times a day, none of which say a thing I want to know about. I can opt out, fortunately. And I might. But I might save these in my “What Not To Do” file.
What this tells me is I best make sure that my newsletters or information bulletins contain unique, useful, urgent information that my readers can actually use. And I better make sure my timing is appropriate. I don’t want to do to my clients what I don’t want done to me.
There is no USEFUL in these emails. There is nothing here that I can really do anything with to help me find a job. If I was writing the email, I would offer tactical advice, specific strategy, or even motivational strategy. I would provide some links, but I would offer more than that. What good is a job board if I don’t know how to maneuver through it to get to the hiring manager?
In fact, the internet has totally changed how people look for jobs. For years, it’s always been — oh you are looking for a job: go to company C’s website and look through the job postings…
It’s not enough. People need education on how to create a marketing program for their job search. Maybe the first step is a job board, but what do you do after 300 people apply for the same job via a website link? There has to be more.
And this guy offers nothing beyond the first hello.